Archive for the ‘book reviews’ Category

Here’s the second installment in the series where we’re going to be dealing in details and stuff you’re going to need to get set up and start looking for prospects and hitting them hard. First thing you’re going to need is a book keeping system. You can do this with physical files or on your laptop or pda if you have one. Get a physical green folder and mark it “Income” and a red folder marking it “Expenses”. Also you’ll want to keep a log of your creating and marketing time slots because you’ll need to keep track of your time. If you want you can keep track of all this electronically using your laptop or pda. I integrate all three methods in synchronization but I can tell you sometimes technology will let you down . . . so don’t be lazy, keep physical records for backup. Plus we still live in a society where we get paper receipts and invoices for transactions. You don’t want to blow up and have the I.R.S. (sick face) at your door while all you have is your hands full of crashed equipment and no records. Next thing you’re going to want to do is get some EXTREMELY CRUCIAL BOOKS which I’m going to tell you which ones to buy. You may find other books outside of the list I give you here but these are the absolute MUST BUYS here. Since a lot of you may not get to sit down and have a cup of coffee with established artists in our industry you can do the next best thing and read what they have to say and how they got there. Here is the list you need to get asap.

2010 Artist’s & Graphic Designer’s Market (more…)

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The Fountainhead (Centennial Edition Hardcover)“>                                                                                                                                                                             

I decided to start a series of reviews on the books I’ve read over the years that have contributed to my thinking and even enhanced it. I think more people should list the books that have been the most influential in their lives as a way to share some of their knowledge and interests.Knowing what books people have invested their time in reading can tell you a lot about a person. Plus I would have never known about some of the masterpieces I’ve read had not somebody shared their latest recommendation with me. Now this series of blogs is in no particular order as it pertains to the importance or influence each has had. I’m just reviewing them as I think of them. So with that said . . . the first book I’m going to discuss is . . . “The Fountainhead” by Ayn Rand. I read this book back in 2007 and the only way I can describe reading it is that it was more than just reading a book for me, it was an event in my life. “The Fountainhead” was a 1943 bestseller, written by Russian philosopher/author Ayn Rand. 

It’s the story of a young architect named Howard Roark who refused to compromise the integrity of his work against a society that promotes mediocrity and seeks to extinguish heros and the all important . . . ego. Roark, by the exhibition of his character, is his own hero. The book is in fictional form but written to convey deep philosophical meaning behind all characters and events. Rand was an avid objectivist, defying the establishment and damning collectivism . . . basically she was anti-committee. She believed in the power of the individual and achievement. She surfaced her beliefs through Roark’s character as she shapes him to be the portrait of what man (creative man) should be. Roark’s sole purpose on earth is creating and he is in touch with that. (more…)